Woofaa Social Media Monitoring http://woofaa.com Revitalizes Your Social Media Presence Sat, 24 Nov 2012 03:28:29 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Which? http://woofaa.com/blog/which/ http://woofaa.com/blog/which/#comments Sun, 01 Apr 2012 11:03:41 +0000 Marc http://woofaa.com/?p=1526 Woofaa can generate you cross-platform reports retrieving data from Facebook, YouTube, Twitter, Linkedin and Google Analytics using API connections.

]]> http://woofaa.com/blog/which/feed/ 0 What?! http://woofaa.com/blog/what/ http://woofaa.com/blog/what/#comments Sun, 01 Apr 2012 11:03:07 +0000 Marc http://woofaa.com/?p=1524 Woofaa provides you with tool and service to make your web properties operate much more efficiently.

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]]> http://woofaa.com/blog/how/feed/ 0 Starbucks vs Pacific Coffee in Hong Kong over this Christmas (2011) http://woofaa.com/blog/starbucks-pacific-coffee-hong-kong-christmas/ http://woofaa.com/blog/starbucks-pacific-coffee-hong-kong-christmas/#comments Fri, 30 Dec 2011 16:45:16 +0000 Ada http://woofaa.com/?p=1414
Starbucks VS Pacific Coffee Hong Kong

Starbucks VS Pacific Coffee Hong Kong

Coffee-lovers in Hong Kong used to have limited choices as to where to get good coffee: Starbucks, Pacific Coffee, five-star hotels, and a handful of specialty coffee places. Things started to change a few years ago, thanks to the media in Hong Kong.

In 2009, Moses Chan, a popular artist from TVB (Hong Kong leading television broadcasting station), hosted a show about coffee and published a fun guide to Hong Kong cafés. His passion of coffee has brought the coffee culture in Hong Kong to an unprecedented level. People in Hong Kong are now looking for more than just Starbucks or Pacific Coffee.
Following the show, a number of coffee shops opened in the past couple of years. Many of the better ones go as far as serving only fresh-roasted and freshly ground beans, distinct blends and single-origin roasts.

Facing the intense competition, Starbucks and Pacific Coffee now have different campaigns in different seasons and festive to secure their market leader position. They both promote heavily during the Christmas season – specialty coffee, gift ideas, desserts, etc. Promotion usually start at the beginning of December. Through their own Facebook pages, they will announce news and promotions during the month of December. Let us take a look at some of the more important figures of the two chains collected from their Facebook pages.

Starbucks vs Pacific Coffee Facebook fanpage

Famous Hong Kong Coffee Chains

We can see that Starbucks Hong Kong has far more Facebook fans than Pacific Coffee Hong Kong (denoted by A in the picture). Nevertheless, the fans growth rate at Pacific Coffee is higher than that of Starbucks (B in picture).

Starbucks vs Pacific Coffee fans interaction

Hong Kong Coffee Chains Facebook fans interaction

One more thing that is worth-noting is the rate of interaction among the fans. A look at point C in the following chart tells us that the rate of interaction is higher in Pacific Coffee fans. This rate looks at all comments, likes, and posts. It is an index irrespective of number of fans. This charts tells us Pacific Coffee fans interact on its fanpage more often than that of Starbucks.

About Pacific Coffee

The concept of Pacific Coffee was inspired by the coffee culture of Seattle, where coffeehouses were community hubs, serving great Italian espresso based coffee in generous American sizes, with informality and a friendly attitude. Since its establishment in 1992, Pacific Coffee Company has been providing world-class coffee to satisfy Hong Kong’s growing demand for specialty coffee beverages.


About Starbucks

Starbucks Coffee made its debut in Hong Kong in May 2000, with the first store launched at Exchange Square in Central. Starbucks marked its 100th store opening at Hollywood Road in April 2008. To date, there are more than 110 stores in Hong Kong throughout the territory’s commercial, shopping & entertainment and residential areas.


About Us

Woofaa Social Media offers Facebook Dashboard to our customers to track Facebook pages, whether they are yours’ or those of your competitors’.

]]> http://woofaa.com/blog/starbucks-pacific-coffee-hong-kong-christmas/feed/ 0 Social Mentions Report – Canon 600D http://woofaa.com/blog/social-mentions-report-canon-600d/ http://woofaa.com/blog/social-mentions-report-canon-600d/#comments Thu, 08 Sep 2011 04:42:33 +0000 Ada http://woofaa.com/?p=792 Search phrase: “Canon 600D”

A social mentions monitoring exercise was performed on a recently launched DSLR from Canon, from June 13 to June 27, 2011 (a total of 14 days).

Social Media that Woofaa covers for this exercise:
• Micro-blogging sites such as Twitter
• Blogs including Blogger, WordPress, Typepad and LiveJournal
• Video sites including YouTube, Vimeo, Metacafe, Bliptv
• Social networks such as Facebook and MySpace
• Discussion forums
• News sites, whether international, national or regional
• Images sites such as Flickr
• Corporate sites and plenty of others
• Websites from Greater China region

Let us look at the results we have got:
 
This line graph shows us the ‘history’ of social mentions found on Canon 600D over the exercise observation period.

Mention History of Canon 600D

Mention History of Canon 600D


 
The following bar graph tells us where most of the social mentions were found on Canon 600D: forums.
Mentions Sources of Canon 600D

Mentions Sources of Canon 600D


 
This pie chart breaks down mentions in positive, negative, and neutral sentiment on Canon 600D
Sentiment Pie Chart of Canon 600D

Sentiment Pie Chart of Canon 600D


 
[table id=3 /]
 
Another insightful observation this social mentions monitoring exercise included is the topic cloud. This picture show social mentions in volume and trend. In other words, mentions that have the most volume and are in the growing trends appear to be the biggest in this picture. Words and phrases that are close to the selected phrase(s) are also shown on this page.
Topic Cloud of Canon 600D

Topic Cloud of Canon 600D

We have also included some sample mentions found in this exercise:

Positive Mentions:

  • 配18-135mm防抖镜头 佳能600D套机新低价 (June 22, 2011)“…600D不但继承了EOS550D轻快的特点，还采用了在EOS60D上颇受好评的可旋转液晶监视器。…” source: bbs.photoker.com
  • 入门高端无冕之王 佳能600D超详细评测 (June 23, 2011)“…在光线昏暗的室内，佳能600D非常值得信赖，ISO800时的画质值得称赞，色彩和细节都保留得不错，…” Source: bbs.upcd.org
  • Blythe!小布網 :: 主題 – 可以推薦幾台單眼嗎 ? (June 26, 2011)“…~ 呵! 我最近也在看相機說! 個人覺得Canon 600D真蠻不錯! 不是幫它打廣告啦!…”source: www.blythe.com.tw

Neutral Mentions:

  • 请问佳能和尼康单反相机那款更好些呢 (June 26, 2011)“…尼康d90不错，佳能600d是入门机，没法和d90比，d90画质好，…”source: bbs.cnyantai.com
  • 单反/微单哪买价最低 3C电商价格对比 (June 25, 2011)“…佳能600D 佳能EOS600D作为新品入门产品，依然保持了前作的外观，…”source: n.yam.com
  • 佳能600D – 摄影沙龙 (June 27, 2011)“…有无人用过佳能600D啊。呢部也新出噶。我想了解下呢部也。…”source: bbs.oncity.cc

 
Note: this exercise was done retrieving “Traditional Chinese” social mentions on Canon 600D only.

This report is available to be downloaded for free in PDF format:
http://woofaa.com/reports/Canon600D

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