Social Mentions Report – Canon 600D | Woofaa Social Media Monitoring

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A social mentions monitoring exercise was performed on a recently launched DSLR from Canon, from June 13 to June 27, 2011 (a total of 14 days).

Social Media that Woofaa covers for this exercise:
• Micro-blogging sites such as Twitter
• Blogs including Blogger, WordPress, Typepad and LiveJournal
• Video sites including YouTube, Vimeo, Metacafe, Bliptv
• Social networks such as Facebook and MySpace
• Discussion forums
• News sites, whether international, national or regional
• Images sites such as Flickr
• Corporate sites and plenty of others
• Websites from Greater China region

Let us look at the results we have got:

This line graph shows us the ‘history’ of social mentions found on Canon 600D over the exercise observation period.

Mention History of Canon 600D

The following bar graph tells us where most of the social mentions were found on Canon 600D: forums.

Mentions Sources of Canon 600D

This pie chart breaks down mentions in positive, negative, and neutral sentiment on Canon 600D

Sentiment Pie Chart of Canon 600D

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Another insightful observation this social mentions monitoring exercise included is the topic cloud. This picture show social mentions in volume and trend. In other words, mentions that have the most volume and are in the growing trends appear to be the biggest in this picture. Words and phrases that are close to the selected phrase(s) are also shown on this page.

Topic Cloud of Canon 600D

We have also included some sample mentions found in this exercise:

Positive Mentions:

配18-135mm防抖镜头佳能600D套机新低价 (June 22, 2011)“…600D不但继承了EOS550D轻快的特点，还采用了在EOS60D上颇受好评的可旋转液晶监视器。…” source: bbs.photoker.com
入门高端无冕之王佳能600D超详细评测 (June 23, 2011)“…在光线昏暗的室内，佳能600D非常值得信赖，ISO800时的画质值得称赞，色彩和细节都保留得不错，…” Source: bbs.upcd.org
Blythe!小布網 :: 主題 – 可以推薦幾台單眼嗎 ? (June 26, 2011)“…~ 呵! 我最近也在看相機說! 個人覺得Canon 600D真蠻不錯! 不是幫它打廣告啦!…”source: www.blythe.com.tw

Neutral Mentions:

请问佳能和尼康单反相机那款更好些呢 (June 26, 2011)“…尼康d90不错，佳能600d是入门机，没法和d90比，d90画质好，…”source: bbs.cnyantai.com
单反/微单哪买价最低 3C电商价格对比 (June 25, 2011)“…佳能600D 佳能EOS600D作为新品入门产品，依然保持了前作的外观，…”source: n.yam.com
佳能600D – 摄影沙龙 (June 27, 2011)“…有无人用过佳能600D啊。呢部也新出噶。我想了解下呢部也。…”source: bbs.oncity.cc

Note: this exercise was done retrieving “Traditional Chinese” social mentions on Canon 600D only.

This report is available to be downloaded for free in PDF format:
http://woofaa.com/reports/Canon600D